The channel your competitors
are ignoring, and shouldn't be.
Bing Ads (Microsoft Advertising) campaigns that reach decision-makers and enterprise audiences at up to 40% lower CPC than Google. Less competition, more conversions, better ROI.
I want to accelerate my salesEveryone fights on Google. Nobody looks at the opportunity next door.
Google Ads CPC keeps rising. You pay more every month for the same positions.
Your competitors bid on the same keywords, inflating the auction. ROI shrinks every month.
You ignore 15% of the search market because you think "nobody uses Bing." Wrong, decision-makers do.
Every dollar spent in a saturated Google auction could yield more on Bing. But you haven't even tested it.
Bing Ads is the competitive advantage few exploit.
Bing (Microsoft Advertising) is the default search engine for Windows, Edge, Outlook, and LinkedIn. Over 1 billion monthly searches, with an audience earning 20% more on average than Google's. Decision-makers, corporate professionals, and premium audiences.
With fewer advertisers competing, cost per click is significantly lower. Keywords that cost $2 on Google cost $1.20 on Bing. Same budget, double the clicks, with equally qualified leads.
Native LinkedIn integration enables targeting by job title, company, and industry, impossible on Google. For B2B, it's the best cost-to-value channel on the market. And importing Google Ads campaigns is instant.
Why invest in Bing Ads now?
CPC up to 40% lower than Google
Less auction competition means cheaper clicks. The same budget that generates 100 clicks on Google can generate 150-180 on Bing.
High-income audience
Bing users have higher average income and greater conversion propensity. They're professionals using corporate computers with Edge as default browser.
Integrated LinkedIn targeting
The only search channel with targeting by job title, company, and industry via LinkedIn Profile Targeting. For B2B campaigns, it's unbeatable.
Instant Google Ads import
Already have Google Ads campaigns? We import everything in minutes, structure, keywords, ads. You start running on Bing with zero rework.
How we activate your Bing Ads
Analysis & Import
We evaluate your current campaigns, import from Google Ads, and adapt for the Microsoft ecosystem.
Optimization & Targeting
We adjust bids, activate LinkedIn targeting, and configure Bing-specific extensions.
Monitoring & Scale
We track CPC, CTR, and conversions. We scale what works and pause what doesn't deliver.
Frequently asked questions about Bing Ads
Yes. Bing has growing market share, especially on corporate desktops. With Edge as Windows' default browser and Copilot integration, growth is accelerating. The low CPC makes it worthwhile even with lower volume.
Yes, and we recommend it. The platforms complement each other. Bing Ads captures incremental traffic that Google doesn't reach, it's expansion, not replacement.
It's lower than Google, yes. But less competition + lower CPC + premium audience = ROI that often outperforms. Companies testing Bing Ads frequently discover it's their most profitable channel.
Bing lets you target search ads by job title, company, and industry using LinkedIn data. You can show ads only to IT directors at companies with 500+ employees, for example.
We recommend starting at $250/month in media. Since CPC is lower, this generates significant click volume. Ideal for testing the channel before scaling.
While everyone fights on Google, the smartest profit on Bing.
Lower CPC, premium audience, and nearly zero competition. The Bing Ads opportunity window is open, first movers take the advantage.
I want to accelerate my sales